During my time at Marley Spoon, I worked on many different projects, such as website refreshes, packaging designs, monthly campaigns, landing pages, performance marketing, and improving the meal-kit box experience, among others. Creating a consistent brand experience was a key role I played alongside colleagues in the design team led by Sarmishta.
One of the main projects I worked on at Marley Spoon was refreshing the website. I conducted several workshops and competitor research in collaboration with senior UX designer Quinn and other stakeholders to develop a clear concept for the visual language within a restricted timeframe and structure.
I also collaborated closely with Carina, Dennis, and Helene to improve the brand experience for the German and Austrian markets.