A Positive Impact Through Innovation with Laminating and Adhesives!
In a market led by major players like 3M and Avery-Dennison, Flexcon sets itself apart with its emphasis on precision, innovation, and collaboration. However, after nearly 70 years, their brand no longer reflected their modern, forward-looking approach.
Flexcon's rebranding introduced a new strategy with the purpose: "Advancing bonds, innovation, and our world." The updated logo, inspired by their roll-to-roll manufacturing expertise, features circular shapes that represent progress and connection. The bold Flexcon Blue color reflects their energetic spirit and dedication to innovation.
flexcon.com
In collaboration with MetaDesign
Team:
James West, Tom Green, Callum O’Neill, Mika Bertram, Sebastian Kloth, Isabell Kraemer & Augusto Gabrys
- 360° Brand Identity
- Responsive Website Design
- Design System
- Brand Guideline
- Art Direction
- Motion Design
- Illustration