Feeding Imagination

Over its 50-year history, Cuisinart faced growing competition in the premium kitchen market. To revitalize this heritage brand, a new strategic platform was developed, focused on its core purpose of Feeding Imagination and positioning Cuisinart at the heart of every home.

The refreshed identity blends tradition with innovation, celebrating a future that honors the brand’s legacy while embracing new possibilities. Cuisinart continues to inspire culinary enthusiasts worldwide, providing thoughtfully designed tools that make cooking a creative, enjoyable experience.

Cuisinart gives you the perfect gear to create a lifetime of memorable experiences. Because cooking is more than nourishment; it’s 
self-expression and togetherness. That’s why we provide thoughtfully designed and delightfully tailored kitchen tools and appliances that make creating delicious meals enjoyable and hassle-free. 
Let's get cooking together!

* This design was the selected direction from the concept stage. 
cuisinart.com


In collaboration with MetaDesign
Team: James West, Tom Green, Callum O’Neill, Mika Bertram & snigdha Pandey

  • 360° Brand Identity
  • Responsive Website Design 
  • Design System
  • Brand Guideline
  • Art Direction

 


Selected clients
Stanhope, Flexcon, Ortho Coffee, Cuisinart, Siemens AG, Siemens Energy, Beisheim Stiftung, Vectorworks, Mia & Ben, Marley Spoon, Dinnerly, AERA Bauwens, Pateron, Urban Nation, Linzerie, Universal Music, Porsche, Kölle Zoo, and many more

© Ran Park 2024