Buzket: A Space Where Progressive Ideas Shape the Future of Retail
Challenges:
As a new startup, Buzket needed to stand out in a competitive market. They lacked content and were still building their client base. The team wanted to create a bold, innovative brand that challenged the status quo while maintaining a sense of professionalism.
Solution:
To address the lack of content, we used AI to generate imagery and retouched it to create a unique Buzket look. The design combines advanced technology with purpose, featuring a simple logo of an expanding basket (U) to symbolise limitless offerings. The vibrant electric yellow adds energy and optimism, reflecting the brand’s forward-thinking approach.
Impact:
Buzket embodies a progressive, futuristic, and high-end brand identity. It conveys forward movement, innovation, and growth across various fields. The clean and impactful design offers an intuitive system paired with striking brand expressions.
- 360° Brand Identity
- Brand Strategy
- Landing Page Concept
- Design System
- Brand Guideline
- Art Direction
- Motion Design
AI-generated imagery styles, enhanced with Adobe programs, were used to create the concept visuals.
Strategy, Tone of Voice & Project Highlights
Some of the proposed directions
Unified brand systems across touchpoints