Futura Type-specimen

Designed a type-specimen book for the geometric sans-serif Futura, one of the most iconic typefaces of the 20th century, known for its clean, geometric design. Futura's letterforms are based on simple shapes like circles, triangles, and squares, giving it a modern and minimalist appearance. Created by Paul Renner, Futura symbolized progress and modernity, breaking away from the decorative styles of the past to embrace a forward-looking, industrial spirit.

The type-specimen book features two narratives: the first lunar landing by Neil Armstrong and the creation of Futura itself. Both stories share a common theme of challenging tradition and embracing innovation.

  • Concept Design
  • Narrative
  • Typography
  • Editorial Design

 


Selected clients
Stanhope, Flexcon, Ortho Coffee, Cuisinart, Siemens AG, Siemens Energy, Beisheim Stiftung, Vectorworks, Mia & Ben, Marley Spoon, Dinnerly, AERA Bauwens, Pateron, Urban Nation, Linzerie, Universal Music, Porsche, Kölle Zoo, and many more

© Ran Park 2024